New TikTok features

1. Radio TikTok

The new Background Player feature provides the ability to listen to TikTok in an audio mode in the background.

2. Who has been spying on your profile?

Neither Facebook nor Instagram fundamentally allows you to watch “guests of your page.” But TikTok took and made this one.

They also launched a browsing history – very useful for “how to find that cool TikTok that I saw in a significant position” situations

3. TikTok pleased marketers with a new type of advertising: Search Ads

Ads in SERPs that are tagged Sponsored and match your search query. A kind of hybrid of social media targeting and search engine contextual advertising.