About Marky
Marky is the leading source of news and insights from the social media world. Marky Reaches an Engaged Audience of Professionals Across Platforms As the touchstone of the advertising and marketing community.
Marky is an unrivaled resource for industry leaders who rely on its content to do their jobs better.
What is SMM?
SMM or social media marketing refers to using social media as a marketing tool. Facebook, Instagram, LinkedIn, Twitter, TikTok, or any other platforms are the best friends to promote a brand, product, or service.
More specifically, SMM is:
- publication of content in the profile – to tell about the brand, its uniqueness, and values;
- attracting new subscribers – potential consumers of your product;
- communication with the audience;
- launch of advertising in social networks;
- brand image promotion;
- analysis of results.
Social Marketing Tools
Let’s look at how SMM helps a business make itself known. And how it works in practice.
Content management
“Content is a king” – although Bill Gates said this phrase in 1996, it remains relevant. Content is the backbone of an account. Whatever advertising budget you put in; it all comes down to content.
Content marketing aims to create engaging, relevant, and attractive content for your page. Instead of directly advertising a product, invite your audience to read or watch something useful.