Basic Content Marketing Techniques to Increase Brand Awareness

Try to create content that serves multiple purposes. With that in mind, the following strategies will help build brand awareness and potentially increase visibility and traffic on other platforms.

1. Know your target market and audience

The main task is to define your target market and the ideal audience that you want to reach with your brand.

Without this step, you risk creating the wrong type of content on the wrong platforms for the wrong audience and wasting your time.

Fortunately, now that we have many tools, conducting market research has become much more manageable. Our recommendation is Google Forms, which you can use to survey potential audiences and determine their interest in brands like yours.

Use the data you get to deliver your brand message and discover who your ideal customers might be.

We also recommend using tools like Google Analytics to track real-world performance and better understand who interacts with your content.

The initial survey will help ensure that you are working on audience feedback and not your guesses.

2. Define your brand’s unique selling proposition

To stand out in your market, you need to define something unique that your brand brings to the market.

It could be a more efficient way to solve a customer’s problem, a more affordable solution, better customer service, or a set of unique benefits.

Your unique selling proposition is a statement that highlights your brand’s key strengths and is worded in a way that delivers value to your target audience.

For example, it would be too vague to say that you are a marketer offering marketing services.

“An agency that offers personalized digital marketing services to help brands grow with scale, accuracy, and confidence” sounds much better.

3. Create Unbranded, Searchable Web Content

People may not know about your brand at this stage, primarily based on the trademark. It is the best way to use non-branded search to your advantage to drive traffic to your site.

Maybe you have a local clothing boutique that just opened in Seattle. While people may not yet know about your storefront – unless they happen to pass by – you can still use SEO to drive online and off traffic. In this case, some conditions for targeting could be:

• [Ice cream downtown New York], which has about 320 searches per month.

• [Best ice cream in New York], which has about 260 searches per month.

• [Ice Cream New York], which has about 20 searches per month.

You can then optimize the content of your website – primarily your web page – for those search terms. You can attract new users to your website or social media if done right.

4. Building strategic industry partnerships

Entering the door as a new startup or business often requires forging close partnerships with other business owners. Never underestimate the power of referrals and word-of-mouth marketing.

While face-to-face communication will certainly serve those interests, your content marketing can do the same. Here are some ways you can use content to create industry partnerships:

• Post materials for cutting-edge ideas on LinkedIn and make new connections.

• Join Facebook groups and share information with other industry professionals.

• Host a Facebook Live Stream or other live chat to increase your followers.

• Post informative video content and connect with other business owners in the comments.

• Conduct email newsletters to generate third-party publishing opportunities.

• Invite business owners to contribute or be interviewed on your blog.

The benefits of creating such partnerships are numerous. First, you can create a vast network of referrals for your business. Secondly, you can count on the credibility and accessibility of other companies to share your content.

It is an action that should continue as long as you want to increase brand awareness.

5. Capitalize on Influencer Marketing

You can use influencer marketing to reach a wider audience. It is especially true for e-commerce brands that interact with influencers to share and promote their products.

Find influencers in your industry who might be interested in discussing your brand. It may be in exchange for complimentary products or other incentives. It can be an excellent way to increase your following if they agree.