What does the map of the messengers of the world look like?

We present to your attention an interactive map of SimilarWeb, where you can see the leading instant messengers in every (almost) country. April 2022 data.

A few observations:

  • The popularity of instant messengers goes to the waist: neighboring countries seem to infect each other with this platform.
  • USA, Canada, and Australia have chosen Facebook Messenger.
  • In the southeast of Europe, there is a strange “Viber Island”: Ukraine, Bulgaria, and Greece. By the way, Viber, as a company, suddenly started up in Luxembourg.
  • The rest of Europe uses WhatsApp. All of Latin America and Mexico also entirely used “green messenger.”
  • Each Asian country prefers its local production: Vietnam – Zalo, South Korea – KakaoTalk, Japan – Line, China – WeChat.
  • Post-Soviet countries – Kazakhstan, Kyrgyzstan, Armenia, Azerbaijan, Belarus – prefer Telegram.

Consider these features when analyzing the target audience and setting up targeted advertising.