We present to your attention an interactive map of SimilarWeb, where you can see the leading instant messengers in every (almost) country. April 2022 data.
A few observations:
- The popularity of instant messengers goes to the waist: neighboring countries seem to infect each other with this platform.
- USA, Canada, and Australia have chosen Facebook Messenger.
- In the southeast of Europe, there is a strange “Viber Island”: Ukraine, Bulgaria, and Greece. By the way, Viber, as a company, suddenly started up in Luxembourg.
- The rest of Europe uses WhatsApp. All of Latin America and Mexico also entirely used “green messenger.”
- Each Asian country prefers its local production: Vietnam – Zalo, South Korea – KakaoTalk, Japan – Line, China – WeChat.
- Post-Soviet countries – Kazakhstan, Kyrgyzstan, Armenia, Azerbaijan, Belarus – prefer Telegram.
Consider these features when analyzing the target audience and setting up targeted advertising.
