Google is diving deeper into generative AI by introducing new features to its Search platform. With this update, users will be able to create visuals from text prompts, expanding the discovery process beyond traditional search results. This addition, known as the Search Generative Experience (SGE), allows users to enter image creation prompts directly into Search, generating results in real-time.
In addition to this, SGE users will also have the ability to create AI-generated images directly within Google Images. This further expands the range of options available for discovery within the app. By integrating generative AI capabilities into Google Search, the aim is to enhance the user experience and assist users in finding relevant information efficiently.
Google is also introducing a new writing assistant element within Search. This feature enables users to compose queries and take notes effortlessly based on their search activity. Essentially, it acts as a digital assistant, helping users stay on track and reducing the manual effort required to gather information.
These updates are quite handy and serve to enhance Google’s generative AI capacity. Google recognizes the need to iterate quickly in order to keep up with its competitors, especially Microsoft’s Bing. Microsoft’s investment in OpenAI has led to various AI updates being integrated into Bing, and Google aims to match that pace.
Interestingly, Google had initially planned a more cautious approach to AI development. However, the launch of ChatGPT, and the subsequent interest from consumers, compelled Google to expedite the integration of additional AI features to complement its existing tools.
The rise of conversational AI poses a significant challenge to Google’s search dominance. The conversation then shifted to how conversational AI will revolutionize online search and discovery habits. Google, however, remains confident in its ability to compete in this area, emphasizing its years of experience in developing similar AI tools.
To bring these new features to life, Google has initiated its evolving SGE project. This project aims to leverage the power of generative AI to improve the search experience.
Google’s focus on generative AI and the introduction of new features in its Search platform reflect the company’s commitment to enhancing the user experience, staying competitive, and keeping up with the evolving landscape of AI in search and discovery.