Pinterest, the popular social media platform for sharing images and ideas, has announced a new partnership with Amazon, the world’s largest online retailer.
The partnership will allow Pinterest users to easily shop for products they discover on the platform directly on Amazon. This is a significant development for both companies, as it will help to increase sales for Amazon and drive more traffic to Pinterest.
According to a statement released by Pinterest, the new partnership will provide users with a seamless shopping experience. When a user discovers a product they’re interested in on Pinterest, they can click on the “Buy on Amazon” button to be taken directly to the Amazon product page where they can complete their purchase.
This new feature is expected to be a game-changer for both Pinterest and Amazon. As a result of Pinterest’s partnership with Amazon, its users will have an easier time shopping, which is likely to result in increased engagement and loyalty.