Pinterest has recently introduced two new features that are set to revolutionize the way businesses advertise on the platform. These features are Idea Ads and Paid Partnership Tools.
Idea Ads are a new type of promoted pin that allows advertisers to showcase their products in action. These ads include a short video or series of images that demonstrate how a product can be used in real life. By showcasing their products in action, businesses can better engage with Pinterest users and increase their chances of making a sale.
Paid Partnership Tools, on the other hand, are designed to help businesses better manage their influencer marketing campaigns. With this tool, businesses can tag their sponsored content and give their influencers access to analytics and insights.
These new features are a welcome addition to the Pinterest platform, which has always been a popular destination for businesses looking to showcase their products to a highly engaged audience. The platform now offers businesses even more options for reaching their target audience and generating sales through Idea Ads and Paid Partnership Tools.