Canva, the popular online design and visual communication platform, has announced a significant update aimed at empowering professionals and marketers on LinkedIn. As part of a broader app redesign, Canva has introduced a new suite of video creation templates specifically optimized for the professional networking platform, alongside a direct integration with LinkedIn Ads.
This strategic move comes as video content continues to gain prominence on LinkedIn, driving higher engagement and watch times. Recognizing this trend, Canva’s new LinkedIn video templates are designed to align with popular and effective video formats on the platform. Users can now easily access a library of pre-designed templates featuring simple yet impactful overlays, dynamic effects, engaging on-screen graphics, helpful prompts, and professional frames – all tailored to resonate with a LinkedIn audience.
The introduction of these templates aims to democratize video creation for LinkedIn users, simplifying the process and removing potential barriers for those who may lack extensive video editing skills. Whether it’s sharing industry insights, announcing company news, or engaging in professional discussions, these templates provide a user-friendly starting point for creating visually appealing and impactful video content.
Furthermore, Canva has addressed a common workflow challenge for marketers by launching a dedicated LinkedIn Ads app within its platform. This integration allows users to seamlessly export their video assets, created within Canva, directly to their LinkedIn Ads account. This eliminates the previous cumbersome steps of downloading videos, potentially reformatting them, and then manually uploading them to LinkedIn’s advertising platform.
The direct export functionality promises to significantly streamline the campaign creation process, saving valuable time and enhancing creative agility for marketers looking to leverage the power of video advertising on LinkedIn. This integration underscores Canva’s commitment to providing a holistic design and marketing solution for its users.
“We understand the increasing importance of video in professional communication and marketing on LinkedIn,” said a Canva spokesperson. “Our new LinkedIn video templates and the direct integration with LinkedIn Ads are designed to make it easier and more efficient for our users to create compelling video content that resonates with their professional network and achieves their marketing objectives.”
This update positions Canva as an even more valuable tool for individuals and businesses looking to build their presence and engage with their audience on LinkedIn through the power of video.