Snapchat has taken another leap into the realm of artificial intelligence, unveiling its new AI-powered video Lenses. This fresh feature, driven by Snap’s in-house generative video model, offers users a dynamic and immersive way to enhance their Snaps.
The newly launched Lenses utilize generative AI to introduce animated elements into video Snaps, adding a layer of interactive and engaging content. Initial offerings include effects that conjure virtual animals, such as playful raccoons and foxes, as well as captivating floral animations. These AI video Lenses are a key perk for Snapchat Platinum subscribers, highlighting the company’s strategy of providing exclusive features to its premium users. Snapchat has committed to regularly updating its AI Lens collection, with plans to introduce new options on a weekly basis, ensuring a constantly evolving and fresh user experience. The technology is powered by Snap’s own generative video model, showing Snap’s dedication to in-house AI development. The AI-generated videos are saved into the users’ memories.
For Platinum subscribers, these Lenses are designed to be easily accessible within the app’s Lens carousel. Users can capture videos using either the front or rear camera, and the AI will seamlessly integrate the generated effects. While there may be a brief processing period, users can continue to navigate the app as the AI works its magic. This move underscores Snapchat’s ongoing investment in AI and augmented reality, aiming to provide its users with increasingly sophisticated and entertaining tools for self-expression.